Rob Ruscher
Hi! I'm Rob 👋
A hands-on cinematographer and producer who blends a lifelong passion for filmmaking with a fascination for AI's potential.
I'm driven by exploring how new tech, especially AI, empowers fellow creators and helps deliver outstanding results for clients.
Here, I share honest insights, field-tested techniques, and actionable strategies from my journey at the intersection of artistry, technology, and business.
Pillars of Focus
Filmmaking
Creating cinematic video content and commercial campaigns that align with marketing strategies.
Data Led Strategies
Defining video content strategies based on data analytics.
AI in Video Production
Exploring AI tools, software automations, and the future of professional video production.
Video Producer, Cinematographer, & Data-Driven Video Strategist | Bridging the Gap Between Creative Craft and Marketing ROI
At my core, I'm a cinematographer and producer obsessed with capturing gorgeous images and aligning those with powerful stories. 15+ years has taught me that great creative work demands reliable tools, tested strategies, and synced collaborations.
I collaborate with intelligent creatives to execute strategic video content campaigns that drive business results, supports sales cycles, and reinforces brand leadership.
When I’m not behind the camera or geeking out over automation, you’ll often find me perfecting my espresso technique as a home barista, or cooking with my partner.